Sunday, January 4, 2009

Innovative WiFi

Scrolling through my blog roll this morning I came across one of Ewens posts with his infamous delicious links.  I always find some gems in these posts and this morning was no different, a few clicks led me to this neat innovation. Heres the swissmiss link, and another one at Epica Awards.
"Hollands largest chain of coffee shop is called CoffeeCompany.  CoffeeCompany wanted to attract more students.  So it installed WiFi in some of its stores near universities

The problem is, lots of students just come into the store for the WiFi but hardly look at the menu.  So THEY and CoffeeCompany decided to move the CoffeeCompany menu into the WiFi menu on peoples laptops.

They periodically changed the wireless network name from the normal "CoffeeCompany" to hardselling headlines.  So when students connected to the network, they were greeted with the headlines in their WiFi menu like "HaveYouTriedTheCarrotCake?" or "Mmm...YummyMufinsOnly1,99".

The best part came when people yelled across the room to ask the barista what the name of the WiFI network  was and the barista answered one of the WiFI lines like "OrderAnotherCoffeeAlready".

Now thats cool, mines just plain ol' Naketa....

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